Seattle author and gardener Debra Prinzing knows flowers. In addition to writing books on gardening, Prinzing started the “slow flowers” movement. It encourages people to buy locally grown flowers rather than imported ones from faraway countries. Foreign growers often spray dangerous chemicals on their crops and employ low-wage workers in not-great conditions. Plus, the environmental cost of shipping flowers in chilled containers and planes across thousands of miles is massive.
But saying “I love you” is important, especially with a lovely bouquet that relaxes the soul. And Prinzing has found a more environmentally sustainable way to do that. So check out our chat below. We talked about the “slow flowers” movement and why a locally grown bouquet is a wonderful gift this Mother’s Day season.
Why should people buy Slow Flowers instead of supermarket flowers?
It’s simple. To me, sourcing local flowers is part of my moral compass. Our planet is at risk and yet the floral marketplace is based on an unsustainable model. We buy a perishable product (some would argue a “luxury” product) from one or more continents away that’s shipped on jets. Slow Flowers believes the production and consumption of a long-distance, perishable product is unsustainable and devours many valuable resources (jet fuel, packaging, water, etc.). Slow Flowers supports the alternative, locally and domestically grown flowers.
As an avid gardener, I know the flowers I love thrive in my own backyard. That’s another argument for not importing flowers. We can grow them ourselves with a much smaller footprint. And we support local farmers when we keep our dollars in our own community.
How did this movement begin?
The seeds of the Slow Flowers Society began after I wrote two books, The 50 Mile Bouquet and Slow Flowers. As I spoke to audiences and media around the country, people often asked, how do I find flower farmers and florists who supply local flowers? For months, I thought, “someone should start a directory.” Then, by the end of 2013, I dove into planning slowflowers.com. It’s a free national directory of florists, shops, studios, and farms that supply American-grown flowers.
The directory was intended to serve consumers but it also created great connections between growers and florists. Before creating it, I launched the Slow Flowers Podcast in July, 2013. I featured conversations with people in the directory. Those two channels brought people together. And in ensuing years, we created a vibrant, diverse community of creatives, farmers, makers, and floral artists who gather under this inclusive idea.
Even though verification programs for organically grown flowers exist, here and abroad, growing and certifying organically grown flowers can be tricky. How important is it for someone to buy an organically grown flower?
The USDA’s Organic Certification was originally created for food agriculture. Flower farmers who use organic growing methods often produce more than 100 distinct floral varieties in a given season. So their diversity actually makes the USDA application cumbersome. Most small-scale farmers are committed to sustainable, aka organic, methods such as no-till agriculture practices, planting cover crops, attracting beneficial insects (good bugs), no use of pesticides, fungicides or herbicides, and more. For these reasons, I feel very comfortable buying local flowers from a boutique grower.
In some regions, like here in the PNW, there are unique, third-party certifications. All of the flower farmers who are part of the Seattle Wholesale Growers Market are “Salmon Safe Certified.” That means their farming practices have been evaluated to make sure there are no fertilizers or other amendments harming our salmon habitat.
Another national organization, based on a peer-to-peer verification, is Certified Naturally Grown. Many flower farmers pursue that type of outside verification as an alternative to USDA Organic Certification.
My advice? Get to know your local flower farmer. If it’s possible to visit the farm on an open day, do so! Ask them about their methods and you’ll learn how passionate they are about enhancing their land with earth-safe practices.
What are some of the more commonly available “slow flowers?” Does it vary by region and what’s most native to an area?
OMG, the list is endless! Each region certainly has its unique growing conditions. For example, the humidity in the south is hard on crops like dahlias. The lack of sustained hot weather in the PNW means some summer annuals don’t hit their stride until September.
Here are some of the popular seasonal “stars” in the Slow Flowers Movement:
Early-to-Late Spring: flowering bulbs (tulips, narcissus, anemones, ranunculus); flowering branches (forsythia, quince, cherry, plum, etc.)
Late Spring to Summer: perennials including peonies, columbine, lady’s mantle, foxglove, poppies, hellebores; ornamental shrubs like viburnum and lilac
Summer: garden roses, lavender, all the annual crops (sweet peas, sunflower, zinnia, celosia, snapdragon, stock, marigolds, rudbeckia, strawflower)
Late Summer: Dahlias, dahlias, dahlias, more annuals, like amaranth; flowering shrubs like hydrangeas; ornamentals shrubs for foliage like cotinus and physocarpus (ninebark).
Fall: heirloom mums
Oftentimes large commercial growers dunk roses in fungicide to preserve their appearance. How can people find roses that are grown with fewer fungicides and pesticides for this Mother’s Day?
It’s nearly impossible to find “safe” roses for Mother’s Day unless you plan ahead and order in advance. The California rose growers who are shipping for Mother’s Day probably already have a cut-off date of 5/4.
Here are two members shipping roses at this time:
Other advice? I recommend giving your Mom a rose plant, plus a copy of our wonderful new BLOOM Imprint book about garden rose growing called Growing Wonder.
Who is Slow Flowers Society for?
The Slow Flowers Society is for flower lovers, both enthusiasts and professionals. It’s for anyone who cares about supporting domestic floral agriculture and sustainable design practices in the floral marketplace. Learn more at slowflowerssociety.com.
The Slow Flowers Society challenges assumptions about who can be a farmer. Also, we see flower growing as a legitimate form of agriculture. Flowers can be an economic engine for positive, sustainable change. The Slow Flowers Society is redefining what is beautiful in floristry. We embrace seasonality and show respect for the environment. Our progressive society wants to radically prioritize inclusivity, equity and representation in flower farming and floral design.
Who is Debra Prinzing?
Debra Prinzing is a Seattle-based writer, speaker and leading advocate for domestic, local and seasonal flowers. She produces SlowFlowers.com, the online directory to American grown farms, florists, shops, and studios who supply domestic and local flowers. Download her “Slow Flowers Podcast” for free at debraprinzing.com, or on iTunes.
In 2016, the Seattle Wholesale Growers Market honored her with the Growers Choice Award for her “outstanding contributions to revitalizing the local floral community.” She is a 2016 inductee to the Garden Writers Association Hall of Fame and Professional Floral Communicators International. Debra has authored 12 books, including Slow Flowers, The 50 Mile Bouquet and Where we Bloom.
Photo by (c) Missy Palacol photography
Hi readers, just a quick note to let you know that I interviewed the author Wendy Webb for the November, 2020 issue of The Big Thrill magazine! Wendy writes suspenseful stories set in the upper Midwest, Minnesota to be exact. Some folks call her the “Queen of Northern Gothic” fiction and for good reason. She knows how to spin a tale that dovetails eerie history with contemporary times.
Lake Superior: A Dangerous Force All Its Own
The setting for many of her novels is a fictional small town in Minnesota, nestled on Lake Superior. Lake Superior is a vast, deep, and foreboding body of water. Moreoever, it’s dangerous, rich with stories of people drowning and boats capsizing. Many years ago, I encountered it when I was in Duluth on a cold blustery day. Its stormy waves created white caps in the cloudy light and crashed onto cold shores. I knew instantly I never wanted to go swimming in those waters. They could kill a person. Conversely, the city of Duluth charmed with surprisingly quaint architecture and soft hills.
The Haunting of Brynn Wilder
Anyway, I was delighted to interview Wendy for the International Thriller Writers association. You can check out our fun little chat here. And if you’d like to participate in a giveaway for Wendy’s new book, The Haunting of Brynn Wilder, please tell me in the comments below. Happy reading!
Social media has always been a source of stress for me. I’ve had a like-it/hate-it relationship with it for a long time. I like when I make a new friend via Twitter or Instagram. It’s wonderful to exchange shared interests and thoughtful ideas with someone new in your life, especially someone I usually don’t or can’t see in person. But I hate it when I land on a post that makes me feel bad. I can feel anxious, inadequate, angry, sad, or even helplessly confused.
This bad tangled feeling culminated last summer. I thought long and hard about whether to leave social media all together. Finally, after agonizing over pros and cons, I came up with one way I can resolve those dark feelings while connecting with the positive people in my life.
The Artificial Aspect of Social Media
For me, the worst part of social media has always been the artificiality of it. There’s a never-ending stream of perfectly adjusted photos showing people, places, pets, children, food, and all else at their best possible moments. A woman walks on the beach with a slim body in a bikini on a beach. A sunset glows with various gorgeous colors on a lake. A child smiles with a mouth adorably covered in chocolate. And worst of all, glamorously dressed friends smile arm and arm, reminding the viewer what a great time they had without them.
And I have to confess, I’ve done it too. I love an alluring shot of a flower in my garden or how a rain drop pools on a leaf. I think my pets are the most adorable animals in the world and my travel outings are just as fun and interesting as anyone else’s. When The Forgetting Flower was released, I didn’t hesitate to post photos of the book reading and its release party. I’m culpable too.
But when posting these moments, I feel a strange mixture of pride and guilt at how lovely my life moment is while how unhappy someone else might feel at seeing it. I can’t resolve that while showing off, another viewer is secretly feeling envy or shame or plain sadness. I don’t like that dichotomy.
The bottom line is we’re all showing off something. One person shows off their awesome garden while another shows off a cute pet and another shows off an awesome vacation and another a fit body and another a best friend, and so on. And while that’s happening, someone else is feeling a negative emotion about it.
The Dichotomy Is Toxic
And it’s not just my sense of the experience. Everyone from computer science professor Cal Newport to public health researchers have talked about the negative effects of social media on people’s self-esteem. How it fosters depression and loneliness, especially in young adults. How it creates too much distraction and prevents the deep work of great art or scientific discovery or advancement in business. The effects are real and not healthy.
So I asked myself why was I still on it? Well, as I mentioned, I liked the camaraderie, especially on Twitter, of like-minded people. I’ve met gardeners and writers on that platform that have transferred into real-life friendships or at least acquaintances. I found publishing and promotional opportunities on Facebook groups. I’ve stayed up to date on my close friends’ latest career and family milestones on Instagram. And on Pinterest, I’ve found outstanding gardening, decorating and food ideas.
But I had to take a long hard look at how I could connect with those moments while preventing the sadder aspects. How could I post without seeming braggy or artificial? Finally, I realized the answer.
It’s Not About Me Anymore
I realized that if we’re all just showing off, then why not think of social media in those terms? So in my head, I renamed “social media” as “show off media.” This gave me a new perspective. Hence, I also gleaned a new approach. I became instantly self-conscious of what it was all about. And how I was contributing to the darkness.
In response, I vowed not to post anything that I didn’t think might help someone. If I posted a beautiful rose from my garden, then I better name the rose and give brief information on why and how others could grow it. When I shared vacation photos, I better include why people might want to go there, or ask where they had been recently. If I promoted my books, I’d need to include how they could entertain people and how buyers could get a discount or freebie.
In other words, I made it all about them.
Feeling More at Peace on Social Media
In doing so, I’ve felt cleaner and more whole. More positive. Now when I post, I feel like I’m serving the world a tiny bit. If I need to let folks know about book news in particular, I’ve found this website is the best place to do that. If readers come to my site, that probably means they already want information. So now, overall I feel like I’m helping. If I don’t feel like I can help someone on a certain day, I don’t post. It’s that simple.
There’s been another upshot to this approach. Under these parameters, I’ve avoided social media altogether for longer stretches at a time. I still check in for those good moments, but more readily hop off when I don’t find positive energy or posts that make me feel better.
For the last few weeks, my head and heart have felt fulfilled while also generous. And because I feel fulfilled and generous, I can spread those positive vibes around. As I go forward, I hope to reduce other people’s stress while enhancing my own online life.
So let me know how you’ve been feeling about social media lately. Have you been using it a lot? Gone off completely? Or still trying to find a happy balance? One thing’s for sure, it’s a tricky little devil.
As a professional with an artistic product, I need to spread the word about the novels I write. But I’ve always felt self-conscious about promotional messages, either on social media or this website. I don’t want to annoy you, my reader, and I don’t want to create more commercialism noise. I get enough of that myself. So what can I do to connect with folks who may actually want to read my book? Some marketing experts claim authors should show the privates side of their life. I’ve always doubted that. Then recently I discovered something that shifted my perspective.
Should Authors Offer More of Their Private Side?
Not long ago, I was visiting the website of one of my favorite authors. Every now and then I google her to hear an interview or read an article about her latest books and such. But I have to confess, I was disappointed by her website. It includes a short biography of her with a list of books for buying but lacks anything personal. I clicked around, searching for bits of news and info. I wanted to know what she’s writing now, what she’s reading, what her workspace looks like, whether she has pets or is married, who her latest interviews were with, etc. I wanted some insight into her life and process.
Afterward, I wondered if my readers actually wanted that of me.
Do People Even Care About the Private Side?
Probably not, I thought. No one cared about an obscure writer like me. I’m not famous. Still, I looked over my website’s analytics just to make sure. To my surprise, people do care about my private side. The data confirmed this. My most popular posts are the ones that talk about behind-the-scenes aspects of my books. The second most popular are ones where I talk about my life and family. I sat back, a little shocked.
Why had I been avoiding those kinds of posts? Why not put myself out there? Well, I guess I thought the act of writing was rather boring. What I didn’t realize was that ideas aren’t boring. The artistic process as it relates to real life isn’t boring. After all, I did want that from my favorite author.
Still, I feel shy and strange about sharing online. I also feel like I have to formalize every post I publish. But maybe I’m overthinking things.
A New Birthday, a New Beginning
As my birthday approaches, I’ve vowed to make a fresh start. I’ll write fewer listicles and how-to posts, which take a lot of legwork in gathering pictures and such. Instead, I’ll focus on you, my reader. What you want. I’ll talk about the behind-the-scene aspects of my books and writing. My inspiration. What I struggle with and the discoveries I made so that perhaps my words can help you.
Once, I wrote a piece about having the name Karen in these modern times. The essay was intensely personal and a risk since Karen is now a villainized name. Well, I heard from hundreds of women named Karen. They said they felt heard through my words. They could relate, I spoke for them. And so, I’ll try my best to do that again.
Also, I’m hoping this more casual approach will allow me to show up more frequently. Use my website as a way to connect with readers more intimately, kind of like my newsletter. I may even start an audio journal. It’s all scary but exciting.
Photo by Carolyn V
Since I published The Forgetting Flower, I’ve done two video interviews, one for TV, one for a podcast. While I was thrilled to be invited to do the coveted publicity of video promotion, I was plagued by an emotion I felt for days before each interview. A feeling I hadn’t felt in many years and hoped to never feel again: pure anxiety.
Certainly I’d felt anxiety in the past. And I’d actually felt worse than anxiety. I’d felt utterly terrified during my husband’s cancer treatment years ago (he’s doing great by the way, knock on wood). I’d felt super nervous when I’d taught my first horticulture class, literally jittery at my first public reading. My stomach had always knotted up when I’d met famous writers I respected. But nothing resembled the potently vulnerable anxiety I felt at being on camera.
A Double Whammy Test
I think what was uniquely trying for me was knowing that not only I had to speak well spontaneously but also had to look good while doing so. I mean hey, I’m middle-aged, I’m probably 15 pounds overweight, I have a Chicago accent that comes out when I’m nervous. I even have weird freckles on my face that I didn’t have five years ago. It all added up to me feeling extremely disappointed and critical of myself.
That self-criticism fed my worry. If only I was younger, slimmer, prettier, etc. My brain went nuts during the days leading up to the interview. Especially for the TV spot. I vacillated from obsessing about little things like what to wear or how much make up to put on to big things like what the hell to say that made sense and was useful. It got to the point where, during the day, I consciously compartmentalized my worry, acting like it didn’t exist, so I could interact with my kids and husband and function like a normal person.
Nighttime Was the Worst
But at night, while lying in bed trying to fall asleep, the worry would return. Should I buy a new sweater? Should I talk about that one weird plant that was hard to find? Were people actually interested in my book at all? Who was I to be on television? The only solution was writing a long to-do list and taking a half-Advil p.m. Otherwise, I would have gotten no sleep during the weeks leading up to the interviews.
Still, knocking off the items on the to-do list every day helped. For the TV segment, I needed to repot several plants that I would talk about during the segment. I needed to buy a couple of new containers. I had to buy a new blouse to wear. I needed to get a haircut and a make up lesson from my hair stylist. In the podcast case, I had to clean the main floor of my house (where sometimes my old cat peed in odd places). The tasks went on and on.
But every time I crossed off a task, I felt a bit better. More in control. I worked up to feeling fairly prepared. On the day before both interviews, I felt like I knew what I had to do to look good and knew, more or less, what I would say. On the night before each recording, I took a whole Advil and went to bed, knowing I’d done the best I could.
Anxiety Haunts You
But I couldn’t fall asleep. I breathed, I meditated, tried not to think, did everything I could to feel comfortable and relaxed. But sleep didn’t come. Like a cruel master, the drowsiness came on but then subsided. Thoughts returned. Worries about what might go wrong popped in my head one by one. What if I got tongue-tied? What if I forgot a botanical name? What if I got food in my teeth? Or just passed out? Unfortunately, I barely slept.
Like It or Not, the Event Happens
Well, both interviews were what they were. Thankfully, my dear friend (and amazing container designer) Angela cleared her schedule and came with me to the TV segment. I mean thank effing God. She helped me carry plants in and straightened my blouse and offered a reassuring pep talk. I couldn’t have done it without her. Also, I’d published a blog post about the featured plants and I reread that while I was waiting, so I didn’t have to reach too far for my thoughts during the segment.
Before I knew it, I was standing behind a counter staring at two cameras and the whole thing flashed by in eight minutes. I looked like a goofy fool who talked with a hard Chicago accent, but whatever. It was done. Angela and I went to a brewpub afterward and, while coincidentally watching myself on TV (which was bizarre to say the least), I celebrated by eating french fries and drinking Coke.
For the podcast (called Must Read Fiction), the interviewer, the lovely Erin Popelka, was energetic and so supportive. She warmly shared her gratitude at doing the interview in my house and didn’t seem to worry about the smelly cat. Thanks to her, I felt at ease and ready to go. During the interview, I did look old and overweight and babbled, losing my train of thought here and there. Erin didn’t mind any of that. She’s a gem. A gem who loves books and is a forthcoming author herself.
An Unexpected Outcome
So would I do video, this medium, that seems incredibly at odds with my introverted sensitive self, again? Yeah, I would. I felt good that I actually went through with it. I didn’t cancel. I didn’t hide under the bed like I could have — although that might have been a good place to actually fall asleep! I showed up and got it done. There’s value in that. And a lesson.
What I learned is that video wasn’t that difficult. I didn’t die. Yes, there’s now a record of me looking silly and sounding silly. But surprisingly, it gave me more confidence. I could actually do it again. And do it better next time because I know what I’d do differently.
This sounds strange, and probably not what you thought I’d say, but now I’ve proved I can do video. I feel stronger. In fact, I’ve been considering practicing video just for fun. Perhaps, on my own to get comfortable in front of a camera. If I do it enough, maybe I won’t feel so anxious and nervous, or see myself as goofy, and maybe I can even smooth over my Chicago accent!
Have you ever dealt with anxiety before speaking or an interview? Let me know in the comments below! I’d love to hear your story.